The use of gain- or loss-frame messages and efficacy appeals to dissuade excessive alcohol consumption among college students: A test of psychological reactance theory

Keyphrases

• College Students 100%
• Perceived Threat 100%
• Reactance 100%
• Excessive Drinking 100%
• Psychological Reactance Theory 100%
• Message Framing 100%
• Message Effectiveness 100%
• Alcohol 50%
• Non-associated 50%
• Heavy Drinkers 50%
• Alcohol Consumption 50%
• Negatively Associated 50%
• Effect Interaction 50%
• Health Risk 50%
• Overconsumption 50%
• Gain Loss 50%
• Favorable Attitude 50%
• Trait Response 50%
• Perceived Health Risk 50%
• Boomerang Effect 50%
• Source Appraisal 50%
• Underage Drinkers 50%
• Risk Consumption 50%
• Threat to Freedom 50%
• Person Factors 50%
• Gain Frame 50%

Psychology

• College Students 100%
• Structural Model 50%