The spacing effects of multiple exposures on memory: Implications for advertising scheduling

Alan G. Sawyer; Chris Janiszewski; Hayden Noel

doi:10.2501/S0021849909090278

The spacing effects of multiple exposures on memory: Implications for advertising scheduling

Alan G. Sawyer, Chris Janiszewski, Hayden Noel

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	193-197
Number of pages	5
Journal	Journal of Advertising Research
Volume	49
Issue number	2
DOIs	https://doi.org/10.2501/S0021849909090278
State	Published - Jun 2009

ASJC Scopus subject areas

Communication
Marketing

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10.2501/S0021849909090278

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title = "The spacing effects of multiple exposures on memory: Implications for advertising scheduling",

author = "Sawyer, {Alan G.} and Chris Janiszewski and Hayden Noel",

year = "2009",

month = jun,

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volume = "49",

pages = "193--197",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "World Advertising Research Center",

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AU - Noel, Hayden

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M3 - Article

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SP - 193

EP - 197

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 2

ER -

The spacing effects of multiple exposures on memory: Implications for advertising scheduling

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