The spacing effects of multiple exposures on memory: Implications for advertising scheduling

Alan G. Sawyer, Chris Janiszewski, Hayden Noel

Research output: Contribution to journalArticle

Original languageEnglish (US)
JournalJournal of Advertising Research
Volume49
Issue number2
DOIs
StatePublished - Jun 2009

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this