The spacing effect: Enhancing memory for repeated marketing stimuli

Hayden Noel

doi:10.1207/s15327663jcp1603_12

The spacing effect: Enhancing memory for repeated marketing stimuli

Research output: Contribution to journal › Article

Abstract

We explore the extent to which repeating a brand-attribute association will have a greater effect on recall when the 2 repetitions occur at different points in time rather than immediately after each other. Cued recall is generally better when the repeated items are separated. However, this depends on the extent to which information is organized by brand as well as by attribute, the number of attribute items presented about the brand, and the relatedness of the attributes.

Original language	English (US)
Pages (from-to)	306-320
Number of pages	15
Journal	Journal of Consumer Psychology
Volume	16
Issue number	3
DOIs	https://doi.org/10.1207/s15327663jcp1603_12
State	Published - Jan 1 2006
Externally published	Yes

ASJC Scopus subject areas

Applied Psychology
Marketing

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Noel, H. (2006). The spacing effect: Enhancing memory for repeated marketing stimuli. Journal of Consumer Psychology, 16(3), 306-320. https://doi.org/10.1207/s15327663jcp1603_12

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