The spacing effect: Enhancing memory for repeated marketing stimuli

Research output: Contribution to journalArticle

Abstract

We explore the extent to which repeating a brand-attribute association will have a greater effect on recall when the 2 repetitions occur at different points in time rather than immediately after each other. Cued recall is generally better when the repeated items are separated. However, this depends on the extent to which information is organized by brand as well as by attribute, the number of attribute items presented about the brand, and the relatedness of the attributes.

Original languageEnglish (US)
Pages (from-to)306-320
Number of pages15
JournalJournal of Consumer Psychology
Volume16
Issue number3
DOIs
StatePublished - Jan 1 2006
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

Fingerprint Dive into the research topics of 'The spacing effect: Enhancing memory for repeated marketing stimuli'. Together they form a unique fingerprint.

  • Cite this