The Scholarship of Richard Bagozzi

Madhubalan Viswanathan, José Antonio Rosa

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publication16th Paul D. Converse Symposium
EditorsAbbie Griffin, Cele Otnes
PublisherAmerican Marketing Association
Pages29-44
StatePublished - 2005

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