The Scholarship of Richard Bagozzi

Madhubalan Viswanathan, José Antonio Rosa

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publication16th Paul D. Converse Symposium
EditorsAbbie Griffin, Cele Otnes
PublisherAmerican Marketing Association
Pages29-44
StatePublished - 2005

Cite this

Viswanathan, M., & Rosa, J. A. (2005). The Scholarship of Richard Bagozzi. In A. Griffin, & C. Otnes (Eds.), 16th Paul D. Converse Symposium (pp. 29-44). American Marketing Association.