The Scholarship of Richard Bagozzi

Madhubalan Viswanathan, José Antonio Rosa

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publication16th Paul D. Converse Symposium
EditorsAbbie Griffin, Cele Otnes
PublisherAmerican Marketing Association
Pages29-44
StatePublished - 2005

Cite this

Viswanathan, M., & Rosa, J. A. (2005). The Scholarship of Richard Bagozzi. In A. Griffin, & C. Otnes (Eds.), 16th Paul D. Converse Symposium (pp. 29-44). American Marketing Association.

The Scholarship of Richard Bagozzi. / Viswanathan, Madhubalan; Rosa, José Antonio.

16th Paul D. Converse Symposium. ed. / Abbie Griffin; Cele Otnes. American Marketing Association, 2005. p. 29-44.

Research output: Chapter in Book/Report/Conference proceedingChapter

Viswanathan, M & Rosa, JA 2005, The Scholarship of Richard Bagozzi. in A Griffin & C Otnes (eds), 16th Paul D. Converse Symposium. American Marketing Association, pp. 29-44.
Viswanathan M, Rosa JA. The Scholarship of Richard Bagozzi. In Griffin A, Otnes C, editors, 16th Paul D. Converse Symposium. American Marketing Association. 2005. p. 29-44
Viswanathan, Madhubalan ; Rosa, José Antonio. / The Scholarship of Richard Bagozzi. 16th Paul D. Converse Symposium. editor / Abbie Griffin ; Cele Otnes. American Marketing Association, 2005. pp. 29-44
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