Original language | English (US) |
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Title of host publication | 16th Paul D. Converse Symposium |
Editors | Abbie Griffin, Cele Otnes |
Publisher | American Marketing Association |
Pages | 29-44 |
State | Published - 2005 |
The Scholarship of Richard Bagozzi
Madhubalan Viswanathan, José Antonio Rosa
Research output: Chapter in Book/Report/Conference proceeding › Chapter