The Scholarship of Richard Bagozzi

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	16th Paul D. Converse Symposium
Editors	Abbie Griffin, Cele Otnes
Publisher	American Marketing Association
Pages	29-44
State	Published - 2005

Library availability

@inbook{1e05eb819fe6441e88652b0715ecc9c4,

title = "The Scholarship of Richard Bagozzi",

author = "Madhubalan Viswanathan and Rosa, {Jos{\'e} Antonio}",

year = "2005",

language = "English (US)",

pages = "29--44",

editor = "Abbie Griffin and Cele Otnes",

booktitle = "16th Paul D. Converse Symposium",

publisher = "American Marketing Association",

address = "United States",

}