The "Salesmanship of Sacrifice": The Advertising Industry's Use of Public Relations During the Second World War

Inger L. Stole

doi:10.1353/asr.2001.0008

The "Salesmanship of Sacrifice": The Advertising Industry's Use of Public Relations During the Second World War

Inger L. Stole

Communication

Research output: Contribution to journal › Article › peer-review

Abstract

This article chronicles the U.S. advertising industry’s use of public relations during the Second World War. Central in this effort was the rise of the (War) Advertising Council. In addition to exploring how the Council came into being, the article explore some of the advertising industry’s ulterior motives. The article discusses why and how the (War) Advertising Council came to provide invaluable help to Madison Avenue.

Original language	English (US)
Journal	Advertising & Society Review
Volume	2
Issue number	2
DOIs	https://doi.org/10.1353/asr.2001.0008
State	Published - Jan 1 2001

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The "Salesmanship of Sacrifice": The Advertising Industry's Use of Public Relations During the Second World War

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