The "Salesmanship of Sacrifice": The Advertising Industry's Use of Public Relations During the Second World War

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Abstract

This article chronicles the U.S. advertising industry’s use of public relations during the Second World War. Central in this effort was the rise of the (War) Advertising Council. In addition to exploring how the Council came into being, the article explore some of the advertising industry’s ulterior motives. The article discusses why and how the (War) Advertising Council came to provide invaluable help to Madison Avenue.
Original languageEnglish (US)
JournalAdvertising & Society Review
Volume2
Issue number2
DOIs
StatePublished - Jan 1 2001

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