The role of network distance in Linkedin people search

Shih Wen Huang, Daniel Tunkelang, Karrie Karahalios

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

LinkedIn is the world's largest professional network, with over 300 million members. One of the primary activities on the site is people search, for which LinkedIn members are both the users and the corpus. This paper presents insights about people search behavior on LinkedIn, based on a log analysis and a user study. In particular, it examines the role that network distance plays in name searches and non-name searches. For name searches, users primarily click on only one of the results, and closer network distance leads to higher click-through rates. In contrast, for nonname searches, users are more likely to click on multiple results that are not in their existing connections, but with whom they have shared connections. The results show that, while network distance contributes significantly to LinkedIn search engagement in general, its role varies dramatically depending on the type of search query.

Original languageEnglish (US)
Title of host publicationSIGIR 2014 - Proceedings of the 37th International ACM SIGIR Conference on Research and Development in Information Retrieval
PublisherAssociation for Computing Machinery
Pages867-870
Number of pages4
ISBN (Print)9781450322591
DOIs
Publication statusPublished - Jan 1 2014
Event37th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2014 - Gold Coast, QLD, Australia
Duration: Jul 6 2014Jul 11 2014

Publication series

NameSIGIR 2014 - Proceedings of the 37th International ACM SIGIR Conference on Research and Development in Information Retrieval

Other

Other37th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2014
CountryAustralia
CityGold Coast, QLD
Period7/6/147/11/14

Keywords

  • Exploratory search
  • People search
  • Social network

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Information Systems

Cite this

Huang, S. W., Tunkelang, D., & Karahalios, K. (2014). The role of network distance in Linkedin people search. In SIGIR 2014 - Proceedings of the 37th International ACM SIGIR Conference on Research and Development in Information Retrieval (pp. 867-870). (SIGIR 2014 - Proceedings of the 37th International ACM SIGIR Conference on Research and Development in Information Retrieval). Association for Computing Machinery. https://doi.org/10.1145/2600428.2609461