The role of electronic word-of-mouth on stakeholders' perceptions: Can online opinion impact managers' futures?

Utku Pamuksuz, Sung Won Kim, Ramanath Subramanyam

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Fingerprint

Dive into the research topics of 'The role of electronic word-of-mouth on stakeholders' perceptions: Can online opinion impact managers' futures?'. Together they form a unique fingerprint.

Keyphrases

Social Sciences