The role of electronic word-of-mouth on stakeholders' perceptions: Can online opinion impact managers' futures?

Utku Pamuksuz, Sung Won Kim, Ramanath Subramanyam

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The recent advances in information technology have provided new avenues for corporate executives to present themselves to and interact with internal and external stakeholders. We aim to examine the concept that electronic word-of-mouth (eWOM) in the realm of top managers and its consequences on job tenure. Although prior research provides evidence about influence of eWOM on various organizational outcomes, influence on top management career prospects including managerial survivability is not clear. In this study, we are interested in understanding how eWOM about top managers can affect managers' career prospects. Specifically, we seek to answer two questions. Does eWOM about top managers in social media affect survivability in their current positions? If so, can managers' participation in online community moderate this relation? We apply text mining techniques on publicly available social media posts about top managers to assess how public opinion influences survivability in their positions.

Original languageEnglish (US)
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683104
StatePublished - Jan 1 2015
Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Duration: Aug 13 2015Aug 15 2015

Publication series

Name2015 Americas Conference on Information Systems, AMCIS 2015

Other

Other21st Americas Conference on Information Systems, AMCIS 2015
CountryPuerto Rico
CityFajardo
Period8/13/158/15/15

Keywords

  • Electronic word-of-mouth
  • Job survivability
  • Social media
  • Text mining
  • Top managers

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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