The relation between gender and cultural orientation and its implications for advertising

Ashok K. Lalwani, Sharon Shavitt

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research on International Advertising
PublisherEdward Elgar Publishing Ltd.
Pages455-472
Number of pages18
ISBN (Print)9781848448582
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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