The relation between gender and cultural orientation and its implications for advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Research on International Advertising
Publisher	Edward Elgar Publishing
Pages	455-472
Number of pages	18
ISBN (Print)	9781848448582
DOIs	https://doi.org/10.4337/9781781001042.00035
State	Published - 2012

ASJC Scopus subject areas

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title = "The relation between gender and cultural orientation and its implications for advertising",

author = "Lalwani, {Ashok K.} and Sharon Shavitt",

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