| Original language | English (US) |
|---|---|
| Title of host publication | Advertising Theory |
| Editors | Shelly Rodgers, Esther Thorson |
| Publisher | Taylor and Francis |
| Pages | 124-140 |
| Number of pages | 17 |
| Edition | 2 |
| ISBN (Electronic) | 9781351208307 |
| ISBN (Print) | 9780815382492 |
| DOIs | |
| State | Published - Apr 15 2019 |
ASJC Scopus subject areas
- General Arts and Humanities
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Social Sciences