Original language | English (US) |
---|---|
Title of host publication | Does Marketing Need Reform? |
Subtitle of host publication | Fresh Perspectives on the Future |
Publisher | Taylor and Francis |
Pages | 158-165 |
Number of pages | 8 |
ISBN (Electronic) | 9781315705118 |
ISBN (Print) | 9780765616999 |
State | Published - Jan 28 2015 |
Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)