The price is unfair! reforming pricing management

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationDoes Marketing Need Reform?
Subtitle of host publicationFresh Perspectives on the Future
PublisherTaylor and Francis
Pages158-165
Number of pages8
ISBN (Electronic)9781315705118
ISBN (Print)9780765616999
StatePublished - Jan 28 2015
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Monroe, K. B., & Xia, L. (2015). The price is unfair! reforming pricing management. In Does Marketing Need Reform?: Fresh Perspectives on the Future (pp. 158-165). Taylor and Francis.