The price is unfair! reforming pricing management

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationDoes Marketing Need Reform?
Subtitle of host publicationFresh Perspectives on the Future
PublisherTaylor and Francis
Number of pages8
ISBN (Electronic)9781315705118
ISBN (Print)9780765616999
StatePublished - Jan 28 2015
Externally publishedYes

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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