The price is unfair! reforming pricing management

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Does Marketing Need Reform?
Subtitle of host publication	Fresh Perspectives on the Future
Publisher	Taylor and Francis
Pages	158-165
Number of pages	8
ISBN (Electronic)	9781315705118
ISBN (Print)	9780765616999
State	Published - Jan 28 2015
Externally published	Yes

ASJC Scopus subject areas

@inbook{6c85e75fa7e44970933204e6fb557f0b,

title = "The price is unfair! reforming pricing management",

author = "Monroe, {Kent B.} and Lan Xia",

year = "2015",

month = jan,

day = "28",

language = "English (US)",

isbn = "9780765616999",

pages = "158--165",

booktitle = "Does Marketing Need Reform?",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - The price is unfair! reforming pricing management

AU - Monroe, Kent B.

AU - Xia, Lan

PY - 2015/1/28

Y1 - 2015/1/28

UR - http://www.scopus.com/inward/record.url?scp=85087825706&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85087825706&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85087825706

SN - 9780765616999

SP - 158

EP - 165

BT - Does Marketing Need Reform?

PB - Taylor and Francis

ER -