The present projects past behavior into the future while the past projects attitudes into the future: How verb tense moderates predictors of drinking intentions

Pilar Carrera, Dolores Muñoz, Amparo Caballero, Itziar Fernández, Dolores Albarracín

Research output: Contribution to journalArticle

Abstract

Three studies examined how the use of the present versus the past tense in recalling a past experience influences behavioral intentions. Experiment 1 revealed a stronger influence of past behaviors on drinking intentions when participants self-reported an episode of excessive drinking using the present tense. Correspondingly, there was a stronger influence of attitudes towards excessive drinking when participants self-reported the episode in the past tense. Experiments 2 and 3 liked this effect to changes in construal level (Liberman, Trope, & Stephan, 2007; Trope & Liberman, 2003), with the present tense being similar to a concrete construal level and the past tense being similar to an abstract construal level.

Original languageEnglish (US)
Pages (from-to)1196-1200
Number of pages5
JournalJournal of Experimental Social Psychology
Volume48
Issue number5
DOIs
StatePublished - Sep 1 2012

Keywords

  • Attitude
  • Behavioral intentions
  • Construal level
  • Past behavior
  • Verb tense

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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