The present projects past behavior into the future while the past projects attitudes into the future

How verb tense moderates predictors of drinking intentions

Pilar Carrera, Dolores Muñoz, Amparo Caballero, Itziar Fernández, Dolores Albarracín

Research output: Contribution to journalArticle

Abstract

Three studies examined how the use of the present versus the past tense in recalling a past experience influences behavioral intentions. Experiment 1 revealed a stronger influence of past behaviors on drinking intentions when participants self-reported an episode of excessive drinking using the present tense. Correspondingly, there was a stronger influence of attitudes towards excessive drinking when participants self-reported the episode in the past tense. Experiments 2 and 3 liked this effect to changes in construal level (Liberman, Trope, & Stephan, 2007; Trope & Liberman, 2003), with the present tense being similar to a concrete construal level and the past tense being similar to an abstract construal level.

Original languageEnglish (US)
Pages (from-to)1196-1200
Number of pages5
JournalJournal of Experimental Social Psychology
Volume48
Issue number5
DOIs
StatePublished - Sep 1 2012

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Drinking Behavior
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Keywords

  • Attitude
  • Behavioral intentions
  • Construal level
  • Past behavior
  • Verb tense

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

Cite this

The present projects past behavior into the future while the past projects attitudes into the future : How verb tense moderates predictors of drinking intentions. / Carrera, Pilar; Muñoz, Dolores; Caballero, Amparo; Fernández, Itziar; Albarracín, Dolores.

In: Journal of Experimental Social Psychology, Vol. 48, No. 5, 01.09.2012, p. 1196-1200.

Research output: Contribution to journalArticle

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