| Original language | English (US) |
|---|---|
| Title of host publication | Handbook Of Qualitative Research Methods In Marketing |
| Editors | Russell W Belk |
| Publisher | Edward Elgar Publishing |
| Pages | 219-229 |
| Number of pages | 11 |
| ISBN (Print) | 9781845421007 |
| DOIs | |
| State | Published - 2006 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Social Sciences