The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages

John G. Wirtz, Sela Sar, Shreyas Ghuge

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences