The moderating effect of place attachment on visitors’ trust and support for recreational fees in national parks

The success of fee programs on public lands hinges on visitors' perceptions and reactions towards recreational fees, emphasizing the importance of understanding visitor dynamics in park management decisions. Using Indiana Dunes National Park in the U.S. as the study context, this study investigates the role of trust and place attachment in shaping visitors' support for national park entrance fees. Informed by social judgment theory, we hypothesize that place identity (socio-emotional attachment) will strengthen the relationship between trust and fee support, while place dependence (functional attachment) will weaken it. Our sample included 900 park visitors. The findings showed that as visitors’ place dependence increased, trust in the park agency became less critical in fee support. However, place identity did not significantly impact the trust-fee support relationship. These results underscore the importance of building trust and fostering place dependence among visitors to increase support for fee-related decisions by park managers. This study extends the environmental psychology literature and the recreation fee literature by furthering our understanding of the interplay among trust, place attachment, and fee support in the context of protected area management, providing insights for policymakers and park managers grappling with the contentious discourse surrounding park fees.