Fingerprint
Dive into the research topics of 'The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
Ilyoung Ju, Yi He, Qimei Chen, Wei He, Bin Shen, Sela Sar
Research output: Contribution to journal › Article › peer-review