Abstract
This article develops and validates measures of intergenerational communication and influence about consumption. Despite the widespread belief that parents play a pivotal role in the consumer socialization of their children, empirical research on the skills, attitudes, and preferences transmitted from one generation to the next is quite limited. One factor that may explain this deficiency is the lack of appropriate instruments for assessing intergenerational issues. Drawing on consumer socialization theory and research, intergenerational transmission is defined in terms of three components directly relevant to marketplace transactions: (1) consumer skills, (2) preferences, and (3) attitudes toward marketer-supplied information. Multi-item scales are developed to measure each of these components. The findings of three studies supporting the reliability, dimensionality, and validity of the intergenerational scales are reported. Validation efforts incorporate cross-cultural analyses from the United States and Thailand, as well as dyadic-level comparisons between parents and children.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 406-424 |
| Number of pages | 19 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 28 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jan 1 2000 |
| Externally published | Yes |
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Keywords
- Consumer Research
- Consumer Sentiment
- Nomological Validity
- Consumer Socialization
- Market Science Summer
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
Cite this
The measurement of intergenerational communication and influence on consumption : Development, validation, and cross-cultural comparison of the IGEN scale. / Viswanathan, Madhubalan; Childers, Terry L.; Moore, Elizabeth S.
In: Journal of the Academy of Marketing Science, Vol. 28, No. 3, 01.01.2000, p. 406-424.Research output: Contribution to journal › Review article
}
TY - JOUR
T1 - The measurement of intergenerational communication and influence on consumption
T2 - Development, validation, and cross-cultural comparison of the IGEN scale
AU - Viswanathan, Madhubalan
AU - Childers, Terry L.
AU - Moore, Elizabeth S.
PY - 2000/1/1
Y1 - 2000/1/1
N2 - This article develops and validates measures of intergenerational communication and influence about consumption. Despite the widespread belief that parents play a pivotal role in the consumer socialization of their children, empirical research on the skills, attitudes, and preferences transmitted from one generation to the next is quite limited. One factor that may explain this deficiency is the lack of appropriate instruments for assessing intergenerational issues. Drawing on consumer socialization theory and research, intergenerational transmission is defined in terms of three components directly relevant to marketplace transactions: (1) consumer skills, (2) preferences, and (3) attitudes toward marketer-supplied information. Multi-item scales are developed to measure each of these components. The findings of three studies supporting the reliability, dimensionality, and validity of the intergenerational scales are reported. Validation efforts incorporate cross-cultural analyses from the United States and Thailand, as well as dyadic-level comparisons between parents and children.
AB - This article develops and validates measures of intergenerational communication and influence about consumption. Despite the widespread belief that parents play a pivotal role in the consumer socialization of their children, empirical research on the skills, attitudes, and preferences transmitted from one generation to the next is quite limited. One factor that may explain this deficiency is the lack of appropriate instruments for assessing intergenerational issues. Drawing on consumer socialization theory and research, intergenerational transmission is defined in terms of three components directly relevant to marketplace transactions: (1) consumer skills, (2) preferences, and (3) attitudes toward marketer-supplied information. Multi-item scales are developed to measure each of these components. The findings of three studies supporting the reliability, dimensionality, and validity of the intergenerational scales are reported. Validation efforts incorporate cross-cultural analyses from the United States and Thailand, as well as dyadic-level comparisons between parents and children.
KW - Consumer Research
KW - Consumer Sentiment
KW - Nomological Validity
KW - Consumer Socialization
KW - Market Science Summer
UR - http://www.scopus.com/inward/record.url?scp=23044520899&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=23044520899&partnerID=8YFLogxK
U2 - 10.1177/0092070300283008
DO - 10.1177/0092070300283008
M3 - Review article
AN - SCOPUS:23044520899
VL - 28
SP - 406
EP - 424
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
SN - 0092-0703
IS - 3
ER -