Skip to main navigation
Skip to search
Skip to main content
Illinois Experts Home
LOGIN & Help
Link opens in a new tab
Search content at Illinois Experts
Home
Profiles
Research units
Research & Scholarship
Datasets
Honors
Press/Media
Activities
The internalization of advertising services: An inter-industry analysis
Sharon Horsky
, Steven C. Michael
, Alvin J. Silk
Research output
:
Contribution to journal
›
Article
›
peer-review
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'The internalization of advertising services: An inter-industry analysis'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Keyphrases
Industry Analysis
100%
Advertising Service
100%
Advertisers
66%
Advertising Agencies
66%
Creative Industries
33%
Two-point
33%
Economies of Scale
33%
Sectional Analysis
33%
Outlays
33%
Transaction Costs
33%
Vertical Integration
33%
Inter-industry
33%
Advertising Intensity
33%
Technological Intensity
33%
Economics, Econometrics and Finance
Industry
100%
Transaction Costs
16%
Vertical Integration
16%
Economies of Scale
16%