The internalization of advertising services : an inter-industry analysis

Sharon Horsky, Alvin J. Silk, Steven C. Michael

Research output: Book/ReportBook

Original languageEnglish (US)
Place of PublicationBoston
Publisher[Harvard Business School]
StatePublished - 2008

Cite this

Horsky, S., Silk, A. J., & Michael, S. C. (2008). The internalization of advertising services : an inter-industry analysis. Boston: [Harvard Business School].

The internalization of advertising services : an inter-industry analysis. / Horsky, Sharon; Silk, Alvin J.; Michael, Steven C.

Boston : [Harvard Business School], 2008.

Research output: Book/ReportBook

Horsky, S, Silk, AJ & Michael, SC 2008, The internalization of advertising services : an inter-industry analysis. [Harvard Business School], Boston.
Horsky S, Silk AJ, Michael SC. The internalization of advertising services : an inter-industry analysis. Boston: [Harvard Business School], 2008.
Horsky, Sharon ; Silk, Alvin J. ; Michael, Steven C. / The internalization of advertising services : an inter-industry analysis. Boston : [Harvard Business School], 2008.
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AU - Silk, Alvin J.

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