Abstract
This study examines the influence of tourism logo design on people's country image and their intention to visit the country being promoted. In an online survey, undergraduate students were exposed to the tourism logos of Australia, Kenya, and Malawi. The results show that students' evaluations of a country's logo significantly affected their image of the country and their willingness to visit it after controlling for pre-existing knowledge and attitude toward the object country.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 584-591 |
| Number of pages | 8 |
| Journal | Public Relations Review |
| Volume | 38 |
| Issue number | 4 |
| DOIs | |
| State | Published - Nov 2012 |
| Externally published | Yes |
Keywords
- Country logo
- International public relations
- Logo design
- Nation branding
- Tourism
ASJC Scopus subject areas
- Communication
- Organizational Behavior and Human Resource Management
- Marketing