The influence of consumer mood state on mental imagery processing of advertisement and brand evaluation

Jun R. Myers, Sela Sar

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)1052-1053
Number of pages2
JournalAdvances in Consumer Research
Volume36
StatePublished - Dec 1 2009
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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