The impact of risk communication on the acceptance of irradiated food

Lulu Rodriguez

Research output: Contribution to journalArticlepeer-review

Abstract

This study uses a quasi-experimental design to assess the impact of pro- and anti-food irradiation messages on consumer opinions. The data came from a panel study of 223 adults in Minneapolis, Minnesota, who completed three successive questionnaires. One group received a packet of information materials; another did not. Packet recipients perceived irradiation to be less safe and held less favorable opinions about the protagonists in the irradiation debate. Opinions changed over three months, although the changes were not statistically significant. Those who did not receive the packet showed significantly more favorable opinions of food irradiation opponents.

Original languageEnglish (US)
Pages (from-to)476-500
Number of pages25
JournalScience Communication
Volume28
Issue number4
DOIs
StatePublished - Jun 2007
Externally publishedYes

Keywords

  • Food irradiation
  • Food safety
  • Risk communication

ASJC Scopus subject areas

  • Sociology and Political Science

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