Cultural products play an important and critical role in representing and circulating mass mediated public culture. An examination of one such cultural product, cartoons, and their representations of tourists' interactions with hosts reveals an understanding of what is perceived as cultural differences among populations as well as inappropriate intercultural communication. The authors examine The New Yorker cartoons in order to advance a conceptual and theoretical discussion regarding intercultural communication and tourism. Specifically, they ask how cartoonists represent the intercultural interaction of American tourists in southern Europe. Using framing theory and analysis, the authors seek to understand how popular and humorous representations of intercultural communication between tourists and hosts intersect with contemporary critiques of tourism. The subsequent exploratory analysis suggests three frames: the world is ours to use, cultural commoditization, and the gaze.

Original languageEnglish (US)
Pages (from-to)51-64
Number of pages14
Issue number1
StatePublished - 2004


  • Cartoons
  • Framing
  • Intercultural communication
  • Tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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