The Fourth Subsistence Marketplaces Conference Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact

Clifford Shultz, Srinivas Sridharan, Madhu Viswanathan, Benton Raymond

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish (US)
Pages (from-to)157-158
Number of pages2
JournalJournal of Macromarketing
Issue number1
StatePublished - Mar 2012

ASJC Scopus subject areas

  • Marketing

Cite this