The fight against critics and the discovery of “spin”: American advertising in the 1930s and 1940s

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In light of advertising’s immense impact on the social, cultural, and economic aspects of our society, one might reasonably expect the industry to be subjected to considerable public scrutiny and debate. This, however, is rarely the case. Since the end of the Second World War, political debates over advertising’s role and functions have, if anything, dwindled in inverse relation to the advertising industry’s power and prevalence. In those cases where advertising and the commercial culture it begets continue to be challenged, the industry has devised a set of public relations (PR) techniques to prevent public demands for regulation and structural change from gaining a foothold.

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Advertising and Promotional Culture
PublisherTaylor and Francis
Pages39-52
Number of pages14
ISBN (Electronic)9781135095574
ISBN (Print)9780415888011
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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