The face of the firm: The influence of ceos on corporate reputation

Research output: Contribution to journalArticle

Abstract

It is widely assumed that CEOs shape how people view firms, but the question of how these leaders influence corporate reputations has received little theoretical or empirical attention. This study addresses two core questions in this vein: to what degree do leaders really matter for firm reputation, and which leaders affect their firm's reputation? We develop theory to explain how and why leaders should enter into evaluations of the firms that they lead. Specifically, we propose that CEOs' effects on corporate reputation will depend on leader prominence and on perceptions of leader quality. We thus test hypotheses that examine how CEOs' media coverage, industry awards, and outsider standing affect the reputations of their firms. Our findings indicate that highly regarded CEOs enhance their firms' reputations, sometimes substantially, and CEOs who receive negative press coverage damage their firms' reputations. However, CEO prominence alone is not associated with higher firm reputation. We discuss implications for research on top leaders and corporate reputations.

Original languageEnglish (US)
Pages (from-to)1462-1481
Number of pages20
JournalAcademy of Management Journal
Volume60
Issue number4
DOIs
StatePublished - Aug 2017

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

Fingerprint Dive into the research topics of 'The face of the firm: The influence of ceos on corporate reputation'. Together they form a unique fingerprint.

  • Cite this