The etiquette of qualitative research

Julie A. Ruth; Cele C. Otnes

doi:10.4337/9781847204127.00054

The etiquette of qualitative research

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Abstract

42 The etiquette of qualitative research Julie A. Ruth and Cele C. Otnes Good manners are part of working smart. (Baldrige, 1985, p. 4) Most advice on how to enhance interactions between researchers and informants homes in on two issues: gaining a….

Original language	English (US)
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Editors	Russell W. Belk
Publisher	Edward Elgar Publishing
Pages	560-572
Number of pages	13
ISBN (Electronic)	9781847204127
ISBN (Print)	9781845421007
DOIs	https://doi.org/10.4337/9781847204127.00054
State	Published - Jan 1 2006

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting
General Social Sciences

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10.4337/9781847204127.00054

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The etiquette of qualitative research

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