| Original language | English (US) |
|---|---|
| Title of host publication | Handbook Of Qualitative Research Methods In Marketing |
| Editors | Russell W. Belk |
| Publisher | Edward Elgar Publishing |
| Pages | 560-572 |
| Number of pages | 13 |
| ISBN (Print) | 9781845421007 |
| DOIs | |
| State | Published - Dec 1 2006 |
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Qualitative research
ASJC Scopus subject areas
- Business, Management and Accounting(all)
Cite this
Ruth, J. A., & Otnes, C. C. (2006). The etiquette of qualitative research. In R. W. Belk (Ed.), Handbook Of Qualitative Research Methods In Marketing (pp. 560-572). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00054
The etiquette of qualitative research. / Ruth, Julie A.; Otnes, Cornelia C.
Handbook Of Qualitative Research Methods In Marketing. ed. / Russell W. Belk. Edward Elgar Publishing, 2006. p. 560-572.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Ruth, JA & Otnes, CC 2006, The etiquette of qualitative research. in RW Belk (ed.), Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, pp. 560-572. https://doi.org/10.4337/9781847204127.00054
Ruth JA, Otnes CC. The etiquette of qualitative research. In Belk RW, editor, Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing. 2006. p. 560-572 https://doi.org/10.4337/9781847204127.00054
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