The etiquette of qualitative research

Julie A. Ruth, Cele C. Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

42 The etiquette of qualitative research Julie A. Ruth and Cele C. Otnes Good manners are part of working smart. (Baldrige, 1985, p. 4) Most advice on how to enhance interactions between researchers and informants homes in on two issues: gaining a….

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Research Methods in Marketing
EditorsRussell W. Belk
PublisherEdward Elgar Publishing Ltd.
Pages560-572
Number of pages13
ISBN (Electronic)9781847204127
ISBN (Print)9781845421007
DOIs
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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    Ruth, J. A., & Otnes, C. C. (2006). The etiquette of qualitative research. In R. W. Belk (Ed.), Handbook of Qualitative Research Methods in Marketing (pp. 560-572). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781847204127.00054