Abstract
42 The etiquette of qualitative research Julie A. Ruth and Cele C. Otnes Good manners are part of working smart. (Baldrige, 1985, p. 4) Most advice on how to enhance interactions between researchers and informants homes in on two issues: gaining a….
| Original language | English (US) |
|---|---|
| Title of host publication | Handbook of Qualitative Research Methods in Marketing |
| Editors | Russell W. Belk |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 560-572 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781847204127 |
| ISBN (Print) | 9781845421007 |
| DOIs | |
| State | Published - Jan 1 2006 |
ASJC Scopus subject areas
- Social Sciences(all)
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
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Ruth, J. A., & Otnes, C. C. (2006). The etiquette of qualitative research. In R. W. Belk (Ed.), Handbook of Qualitative Research Methods in Marketing (pp. 560-572). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781847204127.00054