The etiquette of qualitative research

Julie A. Ruth, Cornelia C Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook Of Qualitative Research Methods In Marketing
EditorsRussell W. Belk
PublisherEdward Elgar Publishing
Pages560-572
Number of pages13
ISBN (Print)9781845421007
DOIs
StatePublished - Dec 1 2006

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Qualitative research

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Ruth, J. A., & Otnes, C. C. (2006). The etiquette of qualitative research. In R. W. Belk (Ed.), Handbook Of Qualitative Research Methods In Marketing (pp. 560-572). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00054

The etiquette of qualitative research. / Ruth, Julie A.; Otnes, Cornelia C.

Handbook Of Qualitative Research Methods In Marketing. ed. / Russell W. Belk. Edward Elgar Publishing, 2006. p. 560-572.

Research output: Chapter in Book/Report/Conference proceedingChapter

Ruth, JA & Otnes, CC 2006, The etiquette of qualitative research. in RW Belk (ed.), Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, pp. 560-572. https://doi.org/10.4337/9781847204127.00054
Ruth JA, Otnes CC. The etiquette of qualitative research. In Belk RW, editor, Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing. 2006. p. 560-572 https://doi.org/10.4337/9781847204127.00054
Ruth, Julie A. ; Otnes, Cornelia C. / The etiquette of qualitative research. Handbook Of Qualitative Research Methods In Marketing. editor / Russell W. Belk. Edward Elgar Publishing, 2006. pp. 560-572
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