The effects of message features: Content, structure, and style

Lijiang Shen; Elisabeth Bigsby

doi:10.4135/9781452218410.n2

The effects of message features: Content, structure, and style

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The SAGE Handbook of Persuasion
Subtitle of host publication	Developments in Theory and Practice
Publisher	SAGE Publishing
Pages	20-35
Number of pages	16
ISBN (Electronic)	9781452218410
ISBN (Print)	9781412983136
DOIs	https://doi.org/10.4135/9781452218410.n2
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus subject areas

General Social Sciences

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10.4135/9781452218410.n2

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ER -

The effects of message features: Content, structure, and style

ASJC Scopus subject areas

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