TY - JOUR
T1 - The Effect of Export Marketing Capabilities on Export Performance
T2 - An Investigation of Chinese Exporters
AU - Zou, Shaoming
AU - Fang, Eric
AU - Zhao, Shuming
PY - 2003
Y1 - 2003
N2 - The primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter's product development capability, distribution capability, communication capability, and pricing capability with its positional advantages (low-cost advantage and branding advantage) and its performance in the export market. On the basis of a survey of Chinese export ventures, the authors find general support for their proposed model. The authors discuss the theoretical and managerial implications of their findings.
AB - The primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter's product development capability, distribution capability, communication capability, and pricing capability with its positional advantages (low-cost advantage and branding advantage) and its performance in the export market. On the basis of a survey of Chinese export ventures, the authors find general support for their proposed model. The authors discuss the theoretical and managerial implications of their findings.
UR - http://www.scopus.com/inward/record.url?scp=1542606597&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=1542606597&partnerID=8YFLogxK
U2 - 10.1509/jimk.11.4.32.20145
DO - 10.1509/jimk.11.4.32.20145
M3 - Article
AN - SCOPUS:1542606597
SN - 1069-031X
VL - 11
SP - 32
EP - 55
JO - Journal of International Marketing
JF - Journal of International Marketing
IS - 4
ER -