The demand for medical male circumcision

Jobiba Chinkhumba, Susan Godlonton, Rebecca Thornton

Research output: Contribution to journalArticlepeer-review


This paper measures the demand for adult medical male circumcision using an experiment that randomly offered varying-priced subsidies and comprehensive information to 1,600 uncircumcised men in urban Malawi. We find low demand for male circumcision: only 3 percent are circumcised over a three month period. Despite the low overall level of take-up, both price and information are significant determinants of circumcision. Still, the main barriers to male circumcision-cultural norms and fear of pain-are not affected by prices or information. Significant demand generation efforts are needed for this HIV prevention strategy to be effective.

Original languageEnglish (US)
Pages (from-to)152-177
Number of pages26
JournalAmerican Economic Journal: Applied Economics
Issue number2
StatePublished - Apr 2014
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)


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