The consumption of cultural heritage among a British Royal Family brand tribe

Cele C. Otnes; Pauline Maclaran

doi:10.4324/9780080549743

The consumption of cultural heritage among a British Royal Family brand tribe

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Consumer Tribes
Editors	Bernard Cova, Robert Kozinets, Avi Shankar
Place of Publication	London
Publisher	Psychology Press
Pages	51-66
Number of pages	16
ISBN (Print)	9780080549743
DOIs	https://doi.org/10.4324/9780080549743
State	Published - Jan 1 2012

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting

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10.4324/9780080549743

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author = "Otnes, {Cele C.} and Pauline Maclaran",

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The consumption of cultural heritage among a British Royal Family brand tribe

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