The consumption of cultural heritage among a British Royal Family brand tribe

Cele C. Otnes, Pauline Maclaran

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationConsumer Tribes
EditorsBernard Cova, Robert Kozinets, Avi Shankar
Place of PublicationLondon
PublisherPsychology Press
Pages51-66
Number of pages16
ISBN (Print)9780080549743
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Otnes, C. C., & Maclaran, P. (2012). The consumption of cultural heritage among a British Royal Family brand tribe. In B. Cova, R. Kozinets, & A. Shankar (Eds.), Consumer Tribes (pp. 51-66). Psychology Press. https://doi.org/10.4324/9780080549743