The consumption of cultural heritage among a British Royal Family brand tribe

Cele C. Otnes, Pauline Maclaran

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationConsumer Tribes
EditorsBernard Cova, Robert Kozinets, Avi Shankar
Place of PublicationLondon
PublisherPsychology Press
Number of pages16
ISBN (Print)9780080549743
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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