TY - JOUR
T1 - The Brand’s PREACH Model
T2 - Predicting Readiness to Engage African American Churches in Health
AU - Brand, Dorine J.
AU - Alston, Reginald J.
N1 - Funding Information:
A special thanks is extended to Dr. Melicia C. Whitt-Glover of Gramercy Research Group in Winston-Salem, North Carolina. The project described was supported by Award No. 3R01HL094580-01A1S1 from the National Heart, Lung, and Blood Institute. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Heart, Lung, and Blood Institute or the National Institutes of Health.
Publisher Copyright:
© 2016, © 2016 Society for Public Health Education.
PY - 2017/9/1
Y1 - 2017/9/1
N2 - Despite many attempts to reduce health disparities, health professionals face obstacles in improving poor health outcomes within the African American (AA) community. To promote change for improved health measures, it is important to implement culturally tailored programming through a trusted institution, such as the AA church. While churches have the potential to play an important role in positively impacting health among AAs, it is unclear what attributes are necessary to predict success or failure for health promotion within these institutions. The purpose of this study was to create a model, the Brand’s PREACH (P redicting R eadiness to E ngage A frican American C hurches in H ealth) Model, to predict the readiness of AA churches to engage in health promotion programming. Thirty-six semistructured key informant interviews were conducted with 12 pastors, 12 health leaders, and 12 congregants to gain information on the relationship between church infrastructure (physical structure, personnel, funding, and social/cultural support), readiness, and health promotion programming. The findings revealed that church infrastructure has an association with and will predict the readiness of a church to engage in health promotion programming. The ability to identify readiness early on will be useful for developing, implementing, and evaluating faith-based interventions, in partnership with churches, which is a key factor for sustainable and effective programs.
AB - Despite many attempts to reduce health disparities, health professionals face obstacles in improving poor health outcomes within the African American (AA) community. To promote change for improved health measures, it is important to implement culturally tailored programming through a trusted institution, such as the AA church. While churches have the potential to play an important role in positively impacting health among AAs, it is unclear what attributes are necessary to predict success or failure for health promotion within these institutions. The purpose of this study was to create a model, the Brand’s PREACH (P redicting R eadiness to E ngage A frican American C hurches in H ealth) Model, to predict the readiness of AA churches to engage in health promotion programming. Thirty-six semistructured key informant interviews were conducted with 12 pastors, 12 health leaders, and 12 congregants to gain information on the relationship between church infrastructure (physical structure, personnel, funding, and social/cultural support), readiness, and health promotion programming. The findings revealed that church infrastructure has an association with and will predict the readiness of a church to engage in health promotion programming. The ability to identify readiness early on will be useful for developing, implementing, and evaluating faith-based interventions, in partnership with churches, which is a key factor for sustainable and effective programs.
KW - African American
KW - African American Church
KW - capacity
KW - church-based health programming
KW - faith-based organization
KW - health disparities
KW - health promotion programming
KW - infrastructure
KW - prediction model
KW - readiness
UR - http://www.scopus.com/inward/record.url?scp=85027551440&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85027551440&partnerID=8YFLogxK
U2 - 10.1177/1524839916653610
DO - 10.1177/1524839916653610
M3 - Article
C2 - 27270471
AN - SCOPUS:85027551440
VL - 18
SP - 763
EP - 771
JO - Health Promotion Practice
JF - Health Promotion Practice
SN - 1524-8399
IS - 5
ER -