The advertising marketplace and the media planning course

Carla V. Lloyd, Jan Slater, Brett Robbs

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)4-13
Number of pages10
JournalJournalism and Mass Communication Educator
Volume55
Issue number3
DOIs
StatePublished - Jan 1 2000

ASJC Scopus subject areas

  • Communication
  • Education

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