Text Analysis of Media Reports on the 2012 London Olympics

Research output: Contribution to journalArticlepeer-review


This study compared the selected news on the 2012 London Olympic Games (LOG) from two publications in the UK and the US with a content analysis. News framing theory incorporated with the intergroup linguistic bias analysis was applied. We examined the topics and attitudes of 239 news articles at the macro level, and the intergroup linguistic bias of 17 articles at the micro level. The results showed that the publications were likely to use a biased language to reinforce the positive ingroup and negative outgroup impressions. The internal publications were more likely to cover topics related to national image building rather than economic benefits. Negative news was demonstrated to have higher value in both the internal and external publications. About half of the news was found to have negative attitudes towards the LOG.
Original languageEnglish (US)
Pages (from-to)1-10
JournalJournal of Sports Management and Commercialization
Issue number1
StatePublished - Dec 2014


  • content analysis
  • London Olympic Games
  • theme
  • attitude
  • linguistic intergroup bias


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