@article{f7365abdaf7149738e4f09bc249fc422,
title = "Testing the waters: Using collective real options to manage the social dilemma of strategic alliances",
keywords = "Real Options, Strategic Alliances, Uncertainty",
author = "Northcraft, \{G. B.\}",
year = "2012",
month = mar,
day = "16",
doi = "10.1108/sd.2012.05628daa.011",
language = "English (US)",
volume = "28",
pages = "31--37",
journal = "Strategic Direction",
issn = "0258-0543",
publisher = "Emerald Group Publishing Ltd.",
number = "4",
}