Abstract
Two posters were designed to encourage hospital staff hand hygiene. One focused on broad benefits of hand hygiene to patients and staff, and the other highlighted hand hygiene as a long-known measure to infection control. The former was better received in terms of attention, likability, and potential to promote hand hygiene. A third-person effect, the perception of stronger impact of communication messages on others, was observed. Implications on health promotion message design were discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 530-532 |
| Number of pages | 3 |
| Journal | American Journal of Infection Control |
| Volume | 42 |
| Issue number | 5 |
| DOIs | |
| State | Published - May 2014 |
| Externally published | Yes |
Keywords
- Hand washing
- Health campaign
- Hospital
ASJC Scopus subject areas
- Epidemiology
- Health Policy
- Public Health, Environmental and Occupational Health
- Infectious Diseases