Synthesized Social Signals: Computationally-Derived Social Signals from Account Histories

Social signals are crucial when we decide if we want to interact with someone online. However, social signals are typically limited to the few that platform designers provide, and most can be easily manipulated. In this paper, we propose a new idea called synthesized social signals (S3s): social signals computationally derived from an account's history, and then rendered into the profile. Unlike conventional social signals such as profile bios, S3s use computational summarization to reduce receiver costs and raise the cost of faking signals. To demonstrate and explore the concept, we built Sig, an extensible Chrome extension that computes and visualizes S3s. After a formative study, we conducted a field deployment of Sig on Twitter, targeting two well-known problems on social media: toxic accounts and misinformation. Results show that Sig reduced receiver costs, added important signals beyond conventionally available ones, and that a few users felt safer using Twitter as a result. We conclude by reflecting on the opportunities and challenges S3s provide for augmenting interaction on social platforms.