Abstract
Open Educational Resource (OER) movement has reached its tipping point in recent years due to advancement of information and communication technologies (ICT). Among various projects, the OpenCourseWare (OCW) of MIT has inspired higher education institutions around the world to deploy OCW systems. The financial sustainability of OCW, however, has become questionable amid the economic recession. To adopt any revenue-generating models, the OCW must engage users to generate substantial user traffic. Hence, this case study, grounded in motivational theories of multimedia learning, analyzed the open knowledge portal of Samsung Economic Research Institute (seri.org), to identify features that motivate users’ continuous participations. The results include three recommendations to improve the design of OCW systems to better motivate and engage users.
| Original language | English (US) |
|---|---|
| Title of host publication | Proceedings of the 2010 Association for Educational Communications and Technology Annual Meeting |
| Editors | Michael Simonson |
| Place of Publication | Anaheim |
| Publisher | Association for Educational Communications and Technology |
| Pages | 111-127 |
| Volume | 1 |
| State | Published - 2010 |
Keywords
- Open Educational Resource
- Open Course Ware