Survey research in B2B marketing: Current challenges and emerging opportunities

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing
Pages	699-714
Number of pages	16
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00050
State	Published - 2012
Externally published	Yes

ASJC Scopus subject areas

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title = "Survey research in B2B marketing: Current challenges and emerging opportunities",

author = "Aric Rindfleisch and Antia, {Kersi D.}",

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