Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in Consumer Research
EditorsChris T. Allen, Deborah Roedder John
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
StatePublished - 1994

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