Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Advances in Consumer Research
Editors	Chris T. Allen, Deborah Roedder John
Place of Publication	Provo, UT
Publisher	Association for Consumer Research
Pages	397-398
Volume	21
State	Published - 1994

Online availability

Advances in Consumer Research. ed. / Chris T. Allen; Deborah Roedder John. Vol. 21 Provo, UT : Association for Consumer Research, 1994. p. 397-398.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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title = "Summary of the Special Session {"}5{"} Calories{"} Or {"}Low{"} Calories: How Consumers Use Numerical and Verbal Product Information",

author = "Madhubalan Viswanathan",

year = "1994",

language = "English (US)",

volume = "21",

pages = "397--398",

editor = "Allen, {Chris T.} and John, {Deborah Roedder}",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}

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T2 - How Consumers Use Numerical and Verbal Product Information

AU - Viswanathan, Madhubalan

PY - 1994

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M3 - Chapter

VL - 21

SP - 397

EP - 398

BT - Advances in Consumer Research

A2 - Allen, Chris T.

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PB - Association for Consumer Research

CY - Provo, UT

ER -