Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in Consumer Research
EditorsChris T. Allen, Deborah Roedder John
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
Pages397-398
Volume21
StatePublished - 1994

Cite this

Viswanathan, M. (1994). Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. In C. T. Allen, & D. R. John (Eds.), Advances in Consumer Research (Vol. 21, pp. 397-398). Provo, UT: Association for Consumer Research.

Summary of the Special Session "5" Calories" Or "Low" Calories : How Consumers Use Numerical and Verbal Product Information. / Viswanathan, Madhubalan.

Advances in Consumer Research. ed. / Chris T. Allen; Deborah Roedder John. Vol. 21 Provo, UT : Association for Consumer Research, 1994. p. 397-398.

Research output: Chapter in Book/Report/Conference proceedingChapter

Viswanathan, M 1994, Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. in CT Allen & DR John (eds), Advances in Consumer Research. vol. 21, Association for Consumer Research, Provo, UT, pp. 397-398.
Viswanathan M. Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. In Allen CT, John DR, editors, Advances in Consumer Research. Vol. 21. Provo, UT: Association for Consumer Research. 1994. p. 397-398
Viswanathan, Madhubalan. / Summary of the Special Session "5" Calories" Or "Low" Calories : How Consumers Use Numerical and Verbal Product Information. Advances in Consumer Research. editor / Chris T. Allen ; Deborah Roedder John. Vol. 21 Provo, UT : Association for Consumer Research, 1994. pp. 397-398
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