Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in Consumer Research
EditorsChris T. Allen, Deborah Roedder John
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
Pages397-398
Volume21
StatePublished - 1994

Cite this

Viswanathan, M. (1994). Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. In C. T. Allen, & D. R. John (Eds.), Advances in Consumer Research (Vol. 21, pp. 397-398). Association for Consumer Research. http://acrwebsite.org/volumes/7624/volumes/v21/NA-21