| Original language | English (US) |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | Chris T. Allen, Deborah Roedder John |
| Place of Publication | Provo, UT |
| Publisher | Association for Consumer Research |
| Pages | 397-398 |
| Volume | 21 |
| State | Published - 1994 |
Cite this
Viswanathan, M. (1994). Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. In C. T. Allen, & D. R. John (Eds.), Advances in Consumer Research (Vol. 21, pp. 397-398). Provo, UT: Association for Consumer Research.
Summary of the Special Session "5" Calories" Or "Low" Calories : How Consumers Use Numerical and Verbal Product Information. / Viswanathan, Madhubalan.
Advances in Consumer Research. ed. / Chris T. Allen; Deborah Roedder John. Vol. 21 Provo, UT : Association for Consumer Research, 1994. p. 397-398.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Viswanathan, M 1994, Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. in CT Allen & DR John (eds), Advances in Consumer Research. vol. 21, Association for Consumer Research, Provo, UT, pp. 397-398.
Viswanathan M. Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. In Allen CT, John DR, editors, Advances in Consumer Research. Vol. 21. Provo, UT: Association for Consumer Research. 1994. p. 397-398
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