Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Advances in Consumer Research
Editors	Chris T. Allen, Deborah Roedder John
Place of Publication	Provo, UT
Publisher	Association for Consumer Research
Pages	397-398
Volume	21
State	Published - 1994

Online availability

Summary of the Special Session "5" Calories" Or "Low" Calories: How Consumers Use Numerical and Verbal Product Information. / Viswanathan, Madhubalan.
Advances in Consumer Research. ed. / Chris T. Allen; Deborah Roedder John. Vol. 21 Provo, UT: Association for Consumer Research, 1994. p. 397-398.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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