Subsistence Marketplaces: Sustainable Consumption and Commerce For a Better World

Madhu Viswanathan (Editor), José Antonio Rosa (Editor), Joseph Cherian (Editor)

Research output: Contribution to journal › Special issue › peer-review

Original language	English (US)
Pages (from-to)	535-656
Journal	Journal of Business Research
Volume	63
Issue number	6
State	Published - Jun 2010

Library availability

Marketing to subsistence consumers: Lessons from practice
Weidner, K. L., Rosa, J. A. & Viswanathan, M., Jun 2010, In: Journal of Business Research. 63, 6, p. 559-569 11 p.
Research output: Contribution to journal › Article › peer-review
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, M., Sridharan, S. & Ritchie, R., Jun 2010, In: Journal of Business Research. 63, 6, p. 570-581 12 p.
Research output: Contribution to journal › Article › peer-review
Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world
Viswanathan, M. & Rosa, J. A., Jun 2010, In: Journal of Business Research. 63, 6, p. 535-537 3 p.
Research output: Contribution to journal › Article › peer-review

@article{2d317e9e071d4c878ce4c099e0c5ba8e,

title = "Subsistence Marketplaces: Sustainable Consumption and Commerce For a Better World",

author = "Madhu Viswanathan and Rosa, {Jos{\'e} Antonio} and Joseph Cherian",

year = "2010",

month = jun,

language = "English (US)",

volume = "63",

pages = "535--656",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "6",

}