Subsistence Marketplaces: Challenges and Opportunities

Madhu Viswanathan, Raed Elaydi, Roland Gau, Lisa Jones Christensen

Research output: Contribution to journalArticlepeer-review

Abstract

This introductory article is a biennial exercise to reflect on the stream of subsistence marketplaces as a prelude to the special section on this topic following the Sixth Subsistence Marketplaces Conference in 2016. The call for papers was not restricted to conference presentations. At the end of the review process, the special section contained four articles spanning a diverse set of topics. The authors provide an overview of the subsistence marketplaces stream and a background of the conference series. This is followed by a brief introduction to the special issue. They then discuss the what, how, and why for past and future work on subsistence marketplaces.

Original languageEnglish (US)
Pages (from-to)36-41
Number of pages6
JournalJournal of Public Policy and Marketing
Volume38
Issue number1
DOIs
StatePublished - Jan 1 2019

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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