Structural sampling: A technique for illuminating social systems

Sonali K. Shah, Andreea D. Gorbatai

Research output: Chapter in Book/Report/Conference proceedingChapter


Qualitative research has been heralded for contributing novel insights and theoretical perspectives to the management and organization literature (Eisenhardt, 1989; Pratt, 2009; Van Maanen, 1979, 1998; Whetten, 1989). The processes used by qualitative researchers to achieve these outcomes are often invisible to the reader, yet a set of principled, systematic approaches underlies the practices followed by qualitative researchers. In this chapter we illuminate a sampling technique that has been employed in recent works but has yet to be delineated as a methodology: structural sampling.

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Organizational Research
Subtitle of host publicationInnovative Pathways and Methods
PublisherTaylor and Francis
Number of pages11
ISBN (Electronic)9781317908784
ISBN (Print)9781848725096
StatePublished - Jan 1 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting


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