@inproceedings{a82d89a7e4cd4024a2fac5d09dcd8680,
title = "Strike a pose: Gender and the public and private performance of magazine reading",
abstract = "The study of reading has a long history in the digital library community, but one issue that has been largely ignored is gender. Gender is known to play a significant role in the acquisition, reading and use of print material. However, there it is unknown to what degree the influence of reading norms carries into digital reading. In this paper we examine the differences in the readership of a variety of magazines, between their print and electronic editions. The results reveal that digital reading is, in general, less gender-conforming than print reading. However, it also appears that consumption of digital editions on mobile phones reverts towards the gender stereotypes found in print. Together, this data serves to demonstrate that digital library services, including search engines, should consider the risk of reinforcing gender stereotypes that occur when reading is a public performance, and entrenching those biases when reading is done privately.",
keywords = "Affordances, Digital reading, Gender, Magazines., Reading",
author = "Dana McKay and Twidale, {Michael B.} and George Buchanan",
note = "Publisher Copyright: {\textcopyright} 2020. ACM ISBN.; 2020 ACM/IEEE-CS Joint Conference on Digital Libraries, JCDL 2020 ; Conference date: 01-08-2020 Through 05-08-2020",
year = "2020",
month = aug,
day = "1",
doi = "10.1145/3383583.3398601",
language = "English (US)",
series = "Proceedings of the ACM/IEEE Joint Conference on Digital Libraries",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "361--364",
booktitle = "JCDL 2020 - Proceedings of the ACM/IEEE Joint Conference on Digital Libraries in 2020",
address = "United States",
}