Strategic issue identification among agribusiness firms

R. E. Westgren, S. T. Sonka, K. K. Litzenberg

Research output: Contribution to journalArticlepeer-review


Identification of strategic issues is a key managerial task. This study reports on an exploratory survey effort to identify strategic issues as perceived by managers of a diverse sample of agribusiness firms. The results suggest that both strategic management and strategic issue identification are important to agricultural managers. In general there was considerable commonality of interest expressed relative to individual strategic issues. However, the existence of key differences in concern were documented based on structural characteristics of the firm.

Original languageEnglish (US)
Pages (from-to)25-37
Number of pages13
Issue number1
StatePublished - Jan 1988

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics


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