Strategic Ambiguity in the Birth of a Loosely Coupled Organization: The Case of a $50-Million Experiment

Noshir S. Contractor, Matthew Carleton Ehrlich

Research output: Contribution to journalArticle

Abstract

The processes surrounding the birth of organizations have been explained on the basis of structural contingency, resource dependency, population ecology, and institutional theories. In general, these theories view the role of communication and interpretation as largely unproblematic. We argue that strategically ambiguous messages play a key role in the birth of loosely coupled organizations. The successful birth is contingent on these messages being interpreted differently by key constituencies in the organization's environment. A case study is presented in support of this argument.

Original languageEnglish (US)
Pages (from-to)251-281
Number of pages31
JournalManagement Communication Quarterly
Volume6
Issue number3
DOIs
StatePublished - Feb 1993

ASJC Scopus subject areas

  • Communication
  • Strategy and Management

Fingerprint Dive into the research topics of 'Strategic Ambiguity in the Birth of a Loosely Coupled Organization: The Case of a $50-Million Experiment'. Together they form a unique fingerprint.

Cite this