Still glued to the box? Television viewing explained in a multi-platform age integrating individual and situational predictors

Harsh Taneja, Vijay Viswanathan

Research output: Contribution to journalArticlepeer-review

Abstract

This study examines the factors that influence time spent with different genres of television content in the contemporary media environment. An integrated framework of television use, incorporating both situational and individual determinants, is tested on data obtained by observing the cross-platform media use of 495 individuals in the United States. The findings indicate that even in this high-choice media environment, situational factors such as availability and group viewing moderate the roles of individual traits and needs. In addition, the study reveals the complementary relationship between entertainment and news, and the substitution of these genres on live television by time-shifted television.

Original languageEnglish (US)
Pages (from-to)2134-2159
Number of pages26
JournalInternational Journal of Communication
Volume8
Issue number1
StatePublished - Jan 1 2014
Externally publishedYes

Keywords

  • Audience availability
  • Group viewing
  • Media consumption
  • Program choice
  • Television viewing

ASJC Scopus subject areas

  • Communication

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