Original language | English (US) |
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Title of host publication | Sport Public Relations and Communication |
Publisher | Taylor and Francis |
Pages | 105-122 |
Number of pages | 18 |
ISBN (Print) | 9780080886114 |
DOIs | |
State | Published - 2012 |
Externally published | Yes |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting