Sport Fans and Flourishing: Examining the Mediating Role of Sport Fan Well-Being in Predicting Flourishing

Brian S. Gordon, Masayuki Yoshida, Yuhei Inoue, Rui Biscaia

Research output: Contribution to journalArticlepeer-review

Abstract

Sport spectatorship has been viewed as a relatively passive leisure activity, but it has the potential to provide a multitude of well-being benefits to individuals. To bridge the gap between sport spectatorship and human flourishing, defined as a state of positive functioning in both individual and social life, the authors focused on the role of context-specific fan well-being and conducted a 2-year predictive study using three-wave panel data (n = 417) in professional baseball. The results showed the effects of team identification and fan engagement behavior at Time 1 on future flourishing at Time 3 was fully mediated by context-specific fan well-being at Time 2. Moreover, the effect of team identification (t1) on flourishing (t3) was sequentially mediated first through fan engagement behavior (t1) and then through fan well-being (t2). The findings reinforce the importance of sport-specific fan well-being for leading fans to flourish in daily life.

Original languageEnglish (US)
Pages (from-to)180-195
Number of pages16
JournalJournal of Sport Management
Volume39
Issue number3
DOIs
StatePublished - May 2025

Keywords

  • context-specific well-being
  • fan engagement
  • mental health
  • team identification

ASJC Scopus subject areas

  • General Decision Sciences
  • Orthopedics and Sports Medicine
  • Physical Therapy, Sports Therapy and Rehabilitation
  • Organizational Behavior and Human Resource Management

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