Sponsored search: The sum is larger than its parts

Abhijeet Ghoshal, Sumit Sarkar, Syam Menon, Pelin Atahan

Research output: Contribution to conference › Paper › peer-review

Original language	English (US)
Pages	79-84
Number of pages	6
State	Published - 2011
Externally published	Yes
Event	21st Workshop on Information Technologies and Systems, WITS 2011 - Shanghai, China Duration: Dec 3 2011 → Dec 4 2011

Conference	21st Workshop on Information Technologies and Systems, WITS 2011
Country/Territory	China
City	Shanghai
Period	12/3/11 → 12/4/11

ASJC Scopus subject areas

@conference{a9a8a617c42e4923b562d1c85f91a9f1,

title = "Sponsored search: The sum is larger than its parts",

author = "Abhijeet Ghoshal and Sumit Sarkar and Syam Menon and Pelin Atahan",

year = "2011",

language = "English (US)",

pages = "79--84",

note = "21st Workshop on Information Technologies and Systems, WITS 2011 ; Conference date: 03-12-2011 Through 04-12-2011",

}

TY - CONF

T1 - Sponsored search

T2 - 21st Workshop on Information Technologies and Systems, WITS 2011

AU - Ghoshal, Abhijeet

AU - Sarkar, Sumit

AU - Menon, Syam

AU - Atahan, Pelin

PY - 2011

Y1 - 2011

UR - http://www.scopus.com/inward/record.url?scp=84901784238&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84901784238&partnerID=8YFLogxK

M3 - Paper

AN - SCOPUS:84901784238

SP - 79

EP - 84

Y2 - 3 December 2011 through 4 December 2011

ER -